Wednesday, November 07, 2007
Better Talent, Better Radio!
Currently I'm emailing with several radio and marketing agencies over morning radio programming in Gainesville. I find that local audiences are being shortchanged by the Lex & Terry Show, a program that I consider to be overly-sexist, sophomoric, and quite frankly comparable to dead-air as far as learning value goes. The listener takes nothing away by hearing a college co-ed say words like 'panties' on the air or repeat words like mindless parakeet. The show's producer speaks in 100% street-slang, showing an utterly poor grasp of the English language -- using the one African American on the program to sound uneducated and childish -- I don't feel this coincidence serves a positive purpose on local society -- namely with largely white audience. So it's not really just a matter that the Lex & Terry Show is intellectually-lacking, but there are also other concerns that have led me to study this type of programming. I think that Rock 104 should re-evaluate their program schedule; they can do much better.
A few stations down the dial, you'll hit 97.3 WSKY, a radio station dubbed by some in the local anti-war movement as hate radio. I don't find The Sky to be hate-anything, though I will openly admit that the vast majority of the talent on this station is either republican or conservative. A few of the programs are brought in from national syndication (e.g. Michael Savage & Rush Limbaugh), but the station also showcases some very good local talent in programs like The Drive Time Happy Hour. The program's hosts Chip Morris & Dr. PC (two computer-based entrepreneurs) lead the program through various stages of comedic delight to intellectual debate to moral reflection to almost variety-show type features like Whackjob Thursdays. While both Morris and PC are right-wingers, they aren't of the loud species of Bill O'Reilly or the arrogant school of Sean Hannity. In fact, both radio hosts while strong in their beliefs, give ample opportunities to any and all dissenters to voice concerns. The show, its regulars, and its format make it a very viable rival for a program such as Lex & Terry.
While cities differ on peak radio times, there is little question in my mind that morning rush hour is king and that if pinned against each other on opposing stations during the same time-block, that The Drive Time Happy Hour would utterly annihilate The Lex & Terry Show. Comments?